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Communication
Term : Fall 2022
Catalog Year : 2022-2023

COM 546 - Social Media Analytics And Management


Description: This course will deepen students' understanding of online communication processes and innovative applications of social media engagement across major industries. This course will establish the shared foundational concepts for advertising, public relations and merchandising: branding (and rebranding), innovation and the critical need to develop a customer-centric model. It is designed to strengthen social media analytical skills needed for creating data-driven campaigns. This class will integrate the growing research of social listening, measurements and evaluations, and audience engagement. The class will offer hands-on experience with rigorous theoretical underpinning in a computer lab environment. Co-convened with STR 446. Letter grade only.

Units: 3

Sections offered: Spring 2023

Prerequisite: Graduate Status