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Public Relations
Term : Summer 2023
Catalog Year : 2022-2023

PR 460 - Crisis Communication

Description: Provides a comprehensive understanding of the nature of crises. The course examines the role public relations professionals play in helping corporate, nonprofit, government organizations and individuals to manage and find success. It covers distinctive areas of crisis research and practice -- prevention, preparation, recognition, response and post-crisis concerns. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: STR 272, (Strategic Communication BS or Public Relations Minor), and Junior status or higher