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Business Administration
Term : Summer 2023
Catalog Year : 2022-2023

BA 657 - Strategic Marketing Management

Description: Overview of the role marketing plays in developing business strategy and operations. How to think strategically about an organization's customer-driven purpose and how to deliver profitable offerings. Use insight and frameworks to make marketing decisions. Develop and evaluate marketing strategies and tactics. Explore select ethical issues that arise in marketing practice. Letter grade only.

Units: 3

Sections offered: Spring 2024 Fall 2024

Prerequisite: Admission to Business Administration (MBA)