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Marketing
Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 337 and Honors Student Group
Marketing
Term : Spring 2026
Catalog Year : 2025-2026
MKT 435H - Sales Strategy And Technology - Honors
Description: This course examines the use of advanced sales techniques and technologies and their application in different stages of the sales process. Students are introduced to customer relationship management (CRM) theory, strategies, and its application across the customer life-cycle stages of customer acquisition, retention, and development. Students develop proficiency of CRM technology through hands-on practice with a current CRM system. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 337 and Honors Student Group