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Marketing
Description: Provides students with e-digital marketing strategies being used in today's business environment. Use existing digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include web analytics, search engine optimization, paid search marketing, display advertising, social medial marketing, e-mail marketing, and mobile marketing. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group
Marketing
Term : Fall 2024
Catalog Year : 2024-2025
MKT 450H - Digital Marketing - Honors
Description: Provides students with e-digital marketing strategies being used in today's business environment. Use existing digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include web analytics, search engine optimization, paid search marketing, display advertising, social medial marketing, e-mail marketing, and mobile marketing. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group