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Marketing
Description: Familiarize students with the concepts, theory and practice of sales force management. Relate the role of sales force management with marketing management and organizational relationships within other functions of the firm. Application of sales management techniques, including leading, training, motivating and evaluating the sales force. Identify managerial and technological advancements of contemporary sales management. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 337 and Honors Student Group
Marketing
Term : Winter 2025
Catalog Year : 2025-2026
MKT 437H - Sales Management - Honors
Description: Familiarize students with the concepts, theory and practice of sales force management. Relate the role of sales force management with marketing management and organizational relationships within other functions of the firm. Application of sales management techniques, including leading, training, motivating and evaluating the sales force. Identify managerial and technological advancements of contemporary sales management. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 337 and Honors Student Group