Return to search
Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group
Marketing
Term : Winter 2025
Catalog Year : 2025-2026
MKT 334H - Consumer Behavior And Satisfaction - Honors
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ((MKT 303, MKT 333, or HA 365) with a grade of C or better); Honors Student Group