College of Social and Behavioral Sciences
2022-2023 Undergraduate Catalog Progression Plans are for planning purposesonly; see the catalog for official details.
Strategic Communication, Bachelor of Science
Progression Plan-Classic Advertising - EmphasisCampus Availability
- Flagstaff
Year 1
| Course Description | Units | Notes | |||
|---|---|---|---|---|---|
| 1. | COM 101 Communication Analysis | 3 |
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Grade Required: GRADE OF "C" OR BETTER Notes: Recommend that COM 101 be completed in the first year to avoid delays. |
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| 2. | Foundation English | 4 | |||
| Grade Required: GRADE OF "C" OR BETTER | |||||
| 3. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 4. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 5. | General Elective Course | 3 | |||
| Course Description | Units | Notes | |||
|---|---|---|---|---|---|
| 1. | COM 200 Basic Communication Theory | 3 | |||
| Grade Required: GRADE OF "C" OR BETTER | |||||
| 2. | CST 111 Fundamentals Of Public Speaking | 3 |
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| Notes: This course may also meet a Liberal Studies requirement: Social & Political Worlds. | |||||
| 3. | Foundation Math | 3 | |||
| 4. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 5. | General Elective Course | 3 | |||
Year 2
| Course Description | Units | Notes | |||
|---|---|---|---|---|---|
| 1. | STR 272 Introduction To Public Relations | 3 | |||
| 2. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 3. | General Elective Course | 3 | |||
| 4. | General Elective Course | 3 | |||
| 5. | General Elective Course | 3 | |||
| Course Description | Units | Notes | |||
|---|---|---|---|---|---|
| 1. | STR 207 Introduction To Advertising | 3 | |||
| 2. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 3. | Liberal Studies Science and Applied Science | 3 | |||
| 4. | General Elective Course | 3 | |||
| 5. | General Elective Course | 3 | |||
Year 3
| Course Description | Units | Notes | |||
|---|---|---|---|---|---|
| 1. | STR 373 New Media Engagement | 3 | |||
| 2. | STR 307 Creative Fundamentals | 3 | |||
| 3. | Liberal Studies and/or Diversity | 3 |
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| Notes: Courses in US Ethnic and Global Diversity are required. Double dipping liberal studies and diversity is encouraged. See academic catalog for details. | |||||
| 4. | Liberal Studies Lab Science Lecture | 3 | |||
| 5. | Liberal Studies Lab Science Lab | 1 | |||
| 6. | General Elective Course | 3 | |||
| Course Description | Units | Notes | ||
|---|---|---|---|---|
| 1. | ADV 309 Advanced Advertising Development | 3 | ||
| 2. | ADV 310 Advertising Media Selection | 3 | ||
| 3. | General Elective Course | 3 | ||
| 4. | General Elective Course | 3 | ||
| 5. | General Elective Course | 3 |
Year 4
| Course Description | Units | Notes | ||
|---|---|---|---|---|
| 1. | STR 446 Social Media Analytics And Management | 3 | ||
| 2. | COM 400 or COM 425 | 3 | ||
| 3. | ADV 311W Creative Advertising Strategies | 3 | ||
| 4. | General Elective Course | 3 | ||
| 5. | General Elective Course | 3 |
| Course Description | Units | Notes | ||
|---|---|---|---|---|
| 1. | ADV 411C Advertising Campaigns | 3 | ||
| 2. | Advertising Emphasis Elective | 3 | ||
| 3. | General Elective Course | 3 | ||
| 4. | General Elective Course | 3 | ||
| 5. | General Elective Course | 1 |
General Information
Progression Plans are intended to provide a general road map related to the sequencing of courses. The use of Progression Plans does not constitute a contract with the University. Progression Plans are a planning tool to help you define a pathway towards degree completion.
The NAU academic catalog is the official, authoritative source for all academic requirements and policies. Any discrepancies in curricular requirements from other sources will default to the academic catalog as the official, authoritative source. For a full description of degree requirements and course descriptions, refer to the Academic Catalog (link at the top of the page).
Some courses may have prerequisites and/or require an appropriate placement score (i.e. Mathematics and English). If you do not have the prerequisite course(s) or placement, you may have to take more courses than are presented on the Progression Plan.
If you are an NAU student, Jacks Planner (an interactive version of progression plans) may be available to you. To get to Jacks Planner, log into your Student Center in LOUIE and click on Jacks Planner.