The W. A. Franke College of Business2021-2022


Management, Bachelor of Science in Business Administration

Learning Outcomes

Purpose Statement

The BSBA in Management program at NAU prepares graduates for entry-level business professional positions with the intention of providing a foundation to transition into managerial positions. Graduates’ skills include proficient analysis, skillful decision-making, and effective communication. Our graduates will add value to their organizations through competent management of relationships, processes, and projects to achieve results for improved performance. The Management Area’s vision for the NAU Franke College of Business undergraduate Management degree is to build students’ identities as leaders and decision makers. The AACSB-accredited management degree develops students’ knowledge and expertise in managing both complex and simple organizational forms (including both for-profit and not-for-profit ventures; in both the manufacturing and service sectors), and provides students with a comprehensive overview of the skills necessary to compete effectively in business and to become successful managers. The Management Area faculty seeks to build on the strengths of a NAU liberal arts foundation and the core of the business program, by further developing analytical skills, problem-solving skills, strategic thinking abilities, effective oral and written communication abilities, and effective leadership and teamwork skills. The program emphasizes behavioral dynamics, decision making skills, ethics and corporate social responsibility, entrepreneurial skills, leadership skills, project management, international relations, and human resources skills for students of traditional age (often minority and/or first generation students), who likely have little to no previous work experience.

Student Learning Outcomes
  • Manage Human Resources. Implement human resource strategies, including recruiting, selection, training & development, job design, compensation and motivational Incentive programs for a team—all within the framework of legal requirements. Perform negotiation and resolve conflicts.
  • Manage Human Interaction in the Workplace. Have an informed perspective on the nature of human interaction in the workplace in order to lead and motivate individuals and teams, effectively communicate with others, diagnose and solve performance issues, and demonstrate an understanding of individual differences and their impact on behavior.
  • Enact Strategic Decision-Making. Recognize, recommend, and implement systems to plan, measure, monitor, and improve progress toward achievement of strategic goals in small and large organizations.
  • Analyze Business Information. Evaluate and forecast financial statements to determine firm strengths and weaknesses. Identify the changes in human behavior/performance that result from changing financial and business objectives.
  • Manage Projects And Processes. Plan, execute, monitor, and control projects and processes focusing in particular on those concepts, skills, and tools that are unique to projects and processes.
  • Translate Management Concepts To International Contexts. Develop awareness of the inherent diversity among international business practices, including differences in socio-cultural, legal, political and economic environment.

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