College of Social and Behavioral Sciences2021-2022
Photography, Bachelor of Science
Learning OutcomesPurpose Statement
The Bachelor of Science in Photography combines the science, art, application and practice of creating images digitally or on film through industry-based software, studio lighting and on-location field instruction.
Coursework provides students a theoretical and technical sequence of instruction to professionally create, print and display photographic work; work in varied lighting situations; adapt to the environment around them; critically analyze photographic art; develop profitable business and marketing strategies. Field location courses provide on-location opportunities photographing landscapes, wildlife, night skies using high-tech mobile photographic equipment. Studio courses offer opportunities in photographing food, products and portraits with industry standard lighting equipment.
Photography graduates will leave this program with an ability to apply the professional standards of photographic communication and find employment in corporate, conceptual and editorial industries
Student Learning Outcomes
- Demonstrate working knowledge of industry standard business practices in commercial, fine art and editorial disciplines by:
- Competitively pricing products and services
- Competently negotiating fees and agreements with clients
- Handling image rights and model releases
- Developing profitable business and marketing strategies
- Selecting the best technology for each photographic project
- Produce photographic work that is consistent with high professional standards. Students will:
- Solve creative and technical problems that include project parameters and modeled client expectations
- Make creative decisions that optimize conceptual impact, cohesiveness and memorability of created images
- Demonstrate working knowledge of metering, lighting ratios, color compensation and digital workflow.
- Create works in a variety of lighting situations including: available light; studio lighting, both electronic and continuous; and location lighting. This will include but not be limited to the fields of advertising, public relations and print media.
- Articulate in verbal and written form the key technical, formal and conceptual issues in their creative work and the work of others.
- Demonstrate an understanding of the historical, political and social context in which photographic images are created and viewed.
- Critically analyze and evaluate examples of photographic art, and revise their work based on faculty and peer critiques.
- Demonstrate ability to exercise safety and precaution necessary for photography in urban and remote outdoor environments.
- Demonstrate an ability to describe, discuss and conduct photography according to ethics of various urban and remote outdoor subjects and environments.
- Demonstrate an ability to utilize advanced mobile photographic equipment to produce images that meet professional standards in a variety of on-location photographic approaches.
- Demonstrate an ability to manage dynamic, unpredictable, and potentially harsh urban and remote outdoor subjects and environments for the purposes of photography.
- Demonstrate an ability to employ advanced studio photographic equipment to produce images that meet professional standards.
- Demonstrate an ability to conceptualize and stage in-studio projects while manipulating light, composition, color, backdrops and other mise-en-scene elements.
- Demonstrate an ability to shoot and develop film & utilize alternative photographic processes.
- Demonstrate an ability to conceptualize and construct photographic images for strategic audiences.
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