Learning Outcomes - 2021-2022

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts

Learning Outcomes:

Purpose Statement

The Visual Communications program develops the analytical skills and creative passion in our students to be designers, animators and professional artists who creatively, yet strategically, resolve challenging visual design problems across a variety of media in an artistic, visually compelling manner. 
In our program, students begin by building a strong foundation in the elements, principles, and processes of design.  They build upon this foundation across their studio classes by engaging in the creation of increasingly complex designs focused on solving real-world problems.  As a student progresses through the program, they incorporate a multi-disciplinary approach by applying concepts from art history, communication theory, drawing, and their liberal studies requirements to issues of design.  Cutting-edge software and technological applications are then integrated into their experience.  Particularly, students learn to apply design principles to software in a manner that provides the skills to adapt to the newest technologies in expectation for the technologies which will emerge in the future.
To be effective in the world of design, our students learn to develop excellent relationships with clients, and work collaboratively to co-create projects in teams.  By learning how to communicate effectively with clients and utilize the talents and strengths of design colleagues, our students learn how to creatively navigate relationships to develop the best design products. 
Our faculty members know that the elements, principles, and processes of design, the software, the ability to collaborate; all of this is just the beginning.  Our program is taught using small, studio-based courses, one-on-one faculty mentoring, and advanced facilities.  Yet, the ever-changing world of design requires its practitioners to learn throughout their careers and constantly keep their skills up-to-date.  Our program and faculty provide the strategic approaches to learning that will sustain our graduates’ abilities in a continually evolving field for years to come. 
Overall, our integrative approach develops students who are capable of applying fundamentals to solve increasingly complex design problems in technologically innovative ways, and result in a portfolio of work designed to launch them in their career.

Student Learning Outcomes

Outcomes align with Standards from the National Association of Schools of Art & Design AccreditationGraphic Design EmphasisMotion Design Emphasis

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