Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


Academic Information

The Business Analytics certificate is designed to prepare students to understand and take part in the data-driven business decision making process. The data-driven decision-making process has been adopted for strategic, tactical, and operational decisions made by business worldwide. Understanding how data is used to enhance business decisions increases the possibility for future student achievement in many business sectors.

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Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


Careers

What Can I Do with a Certificate in Business Analytics?

Many organizations and business units now use business analytics to enhance their overall decision making process. The ability to analyze data to discover or identify previously unknown or missed opportunities is generating increased competitive advantages, driving efficiency, and promoting success in the world of business. 

During the completion of the undergraduate Business Analytics certificate, students will gain exposure to conceptual and hands-on tools to potentially fill the following organizational roles:

  • Support the data-driven decision maker. 
  • Interact with other employees to support and improve the process of data-driven decisions. 
  • Provide higher-level decision makers with an enhanced understanding of business processes, performance, and outcomes to improve decisions through business data analysis. 
  • Become the business decision maker using business analytics. 

Career opportunities that might be pursued:
  • Business Analyst
  • Financial Analyst
  • Business Operations Analyst
  • Market Research Analyst 

With further education, one of these paths is possible:
  • Manage divisions or entire organizations using business analytics to support organizational decision making.
  • Technical positions such as Chief Information Officer.
 

 

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Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


University Requirements

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Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


Overview

In addition to University Requirements:

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Major GPA 2.0
Highest Mathematics Required MAT 119
Additional Admission Requirements Required

Purpose Statement

This certificate is designed to enable learners to describe and participate in the process of data-driven decision making. This includes asking good-quality questions, describing what data is needed and where to find it, storing and accessing data in a consolidated format, selecting an appropriate modeling approach, analyzing the problem or opportunity, communicating the results of the analysis, and utilizing the analysis results to inform stakeholders and support data-driven decisions. Learners will have the opportunity to enhance their quantitative and communication skills.

Student Learning Outcomes

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Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


Details

Additional Admission Requirements
Certificate Requirements
Additional Information
More Information

Academic Catalog - 2024-2025

The W. A. Franke College of Business

Department of Management, Marketing, and Information Systems

Business Analytics, Undergraduate Certificate


Campus Availability

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