Business Economics, Bachelor of Science in Business Administration

Department of Economics, Finance, and Accounting

The W. A. Franke College of Business

This degree focuses on how businesses, individuals and governments determine how we produce and exchange the goods and services we use every day. The degree is designed to prepare students for employment in business, government and other organizations in today's ever changing global economy. The major is built around a core set of classes from economics, business, and statistics.

This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB)

  • To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.

    • All of Northern Arizona University's diversity, liberal studies, junior-level writing, and capstone requirements.
    • All requirements for your specific academic plan(s).
    • At least 30 units of upper-division courses, which may include transfer work.
    • At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
    • A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.

    The full policy can be viewed here.

In addition to University Requirements:

  • At least 46 units of business core requirements
  • At least 30 units of major requirements

  • Up to 9 units of major prefix courses may be used to satisfy Liberal Studies requirements; these same courses may also be used to satisfy major requirements.

  • Elective courses, if needed, to reach an overall total of at least 120 units.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Highest Mathematics Required MAT 121
Additional Admission Requirements Required
University Honors Program Optional
AZ Transfer Students complete AGEC-B Recommended
Progression Plan Link View Progression Plan

Purpose Statement

The primary mission of the economics degree program in the W. A. Franke College of Business (FCB) is to train our majors to successfully apply economic theory and concepts to real-world problems through the development of analytical and quantitative skills in order for them to succeed in their professional and academic endeavors.  Economic majors learn how to think like an economist by developing analytical and quantitative skills in identifying the essential elements of a problem and finding solutions.  They explore topics from pricing strategy and cost-benefit analysis to monetary and fiscal policy impact and international trade.  Applied learning experiences such as undergraduate research, independent study, internships, and study abroad programs help students add context to classroom concepts.  The degree program prepares students for careers in business, government, and public policy.  In addition, the economics degree program also serves FCB business degree programs and Liberal Studies through our curriculum. The curriculum for business and Liberal Studies students focuses on essential concepts and principles of economics in order to help them understand, think, and form opinions about, and develop responses to local, national, and global economic issues.

Student Learning Outcomes
Economics graduates will be able to explain key economic concepts and principles in both Microeconomics and Macroeconomics.

  • Scarcity, Opportunity Cost & Comparative Advantage
    • Students use Production Possibility Frontier curves to calculate opportunity costs in order to evaluate the trade-offs involved in decision making.
    • Students use comparative advantage to calculate efficiency improvements resulting from trade and specialization.
  • Supply and Demand, Market Equilibrium & Price Elasticity
    • Students can use demand/supply concepts to determine market equilibrium.
    • Students can explain why supply and demand may shift over time and analyze the impacts on market equilibrium that result from these shifts.
    • Students can calculate price elasticity of demand and illustrate its uses in market analysis.
  • Efficient Markets: Costs of Production, Perfect Competition, Imperfect Competition, Labor Markets
    • Students are able to distinguish between explicit and implicit costs as well as between average and marginal costs.  They can use these relationships to derive the full cost of operating a business firm.
    • Students use cost and revenue curves to determine profit-maximizing output under conditions of perfect competition and imperfect competition.
    • Students are able to determine the optimal amount of labor to hire in order to achieve an efficient outcome in the labor market.
  • Market Inefficiency: Externalities and Market Failure
    • Students are able to explain the concept of market failure, and apply this to situations where environmental externalities are present.
  • Economic Indicators: Gross Domestic Product, Business Cycles, Employment, Inflation & the Consumer Price Index
    • Students can use the circular flow diagram to show that income from domestic production equals expenditure on domestic output.
    • Students can identify & explain the expenditure components of GDP (Y = C + I + G + NX.)
    • Students can describe the meaning and components of the business cycle and explain why the economy experiences good and bad times.
    • Students can explain the concept of the Consumer Price Index (CPI) and how to transform economic variables to account for the effects of inflation as well as explain differences between real and nominal interest rates.
  • Economic Growth
    • Students can analyze the determinants of productivity and evaluate policy implications of productivity changes that occur across the economy.
  • Economic Theory: Aggregate Demand and Aggregate Supply (AD/AS)
    • Students are able to use Y = C + I + G + NX to explain why aggregate demand (AD) is downward sloping and what factors can shift AD.
    • Students are able to use both long-run aggregate supply (LRAS) and short-run aggregate supply (SRAS) to show how levels of output change in the economy over time.
    • Students are able to use the transition from short-run equilibrium to long-run equilibrium to explain economic fluctuations which occur in the economy.
  • Economic Policy:  Fiscal Policy, Monetary policy
    • Students are able to explain and calculate the impacts on the economy resulting from the multiplier and the crowding-out effects associated with fiscal policy.
    • Students can describe the functions of money, how the banking system creates money, and how the Federal Reserve System uses its monetary control instruments to stabilize the economy.
Economics graduates will be able to explain and evaluate what economic concepts and principles are used in nontechnical economic analyses published in printed and electronic media.
  • Students are aware of a broad range of nontechnical economic outlets including the popular press (newspapers and magazines) as well as government and historical documents.
  • Students can analyze and explain the economic content appearing in these writings.
Economics graduates will be able to locate published research on particular economic topics and issues and will be able to prepare an organized, clearly written analysis of an economic issue.
  • Students are able to locate printed and electronic sources of data in order to conduct technical and nontechnical research in economics.
  • Students can appropriately analyze economic issues and concepts, and can effectively demonstrate their economic reasoning with clearly written statements on exams.
  • Students can communicate their economic reasoning using well-developed and concise language in assigned research papers.
Economics graduates will be able to perform and interpret quantitative analysis that uses economic data.
  • Students can assemble and analyze economic data as well as formulate models to test economic hypotheses.
  • Students can explain the assumptions, applications and outcomes associated with using the basic regression model.
  • Students will be competent in using a statistical software package in order to undertake and successfully complete quantitatively-based economic analysis.

Additional Admission Requirements
  • Individual program admission requirements over and above admission to NAU are required.

  • Admission to Northern Arizona University qualifies you for admission into the preprofessional program in The W. A. Franke College of Business. You must meet the following requirements to enter our professional programs:

    • Complete at least 56 units with a cumulative grade point average (GPA) of 2.0 or better.
    • Complete the following courses with a grade of "C" or better in each course: ENG 105, MAT 121, ACC 205, ACC 255, ACC 256, ECO 201, ECO 284, ECO 285, ISM 120.
    • Complete six (6) different Pathways experiences (one pathway credit must be the Career Steps online module). Transfer students who have met all of the requirements listed above need to complete four (4) Pathways experiences (one pathway credit must be the Career Steps online module) during their first semester in The W. A. Franke College of Business.
    • If you have a 2.75 GPA in these courses and have satisfactorily completed Pathways activities designated by The W. A. Franke College of Business, we guarantee your acceptance into our professional program. If your average is less than a 2.75 but you have at least a 2.5 and have satisfactorily completed all designated Pathways activities, we admit you into the professional program on a space-available basis according to the rank order of your grade point average in these courses.
    • If you are in the preprofessional program and have completed all required courses with "C" or better, but have a GPA in those courses that is below the acceptable grade point average for admission to the professional program, you may repeat up to two of the required courses in which you earned a "C" to meet the minimum GPA requirement. You may only repeat a required course in which you earned a grade of "C" one time.
Major Requirements
  • This major requires 76 units distributed as follows:

    • Business Core Requirements: 46 units
    • Business Economics Requirements: 24 units
    • Other Major Requirements: 6 units
  • These courses represent the General Academic Requirements (GAR) for The W. A. Franke College of Business. Some of these courses also fulfill liberal studies requirements.

    For information about the overlap between the GAR and liberal studies, consult an advisor in Room 222 of the college.

General Electives
  • Additional coursework is required if, after you have met the previously described requirements, you have not yet completed a total of 120 units of credit.

    You may take these remaining courses from any of the academic areas, using these courses to pursue your specific interests and goals. You may also use prerequisites or transfer credits as electives if they weren't used to meet major, minor, or liberal studies requirements.

    We encourage you to consult with your advisor to select the courses that will be most advantageous to you.

Additional Information
    • You must complete at least 15 units in your major and 9 units of the upper-division business core at The W. A. Franke College of Business (FCB).
    • You must earn 50% of your overall business units required for your degree at the FCB.
    • All transfer credits must be approved by the FCB and are subject to guidelines listed in the current general catalog. The FCB does not accept upper-division transfer credits from programs not accredited by the AACSB (such as the University of Phoenix or the Bachelor of Business Administration program at NAU-Yuma).
    • Students must complete the following courses at the FCB: MGT 490C (Business Strategy) and the junior writing requirement (if filled by MGT 350W (Business Communication).  Students who satisfy the junior writing requirement with ENG 302W (Technical Writing) must complete that course at Northern Arizona University.
    • Students earning two BSBA majors within The W. A. Franke College of Business must take 18 credit units in the first major and an additional 18 units exclusive to the second major (for a total of 36).
  • You must have completed all of the coursework used to fulfill these requirements within the last 10 years.

  • Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.