Event Management for Hospitality Majors, Undergraduate Certificate

Hotel and Restaurant Management

The W. A. Franke College of Business

University Requirements
  • To receive an undergraduate certificate (at least 15 units) at Northern Arizona University, you must complete a planned group of courses from one or more subject matter areas with a cumulative grade point average of at least 2.0.

    Please be aware that federal financial aid is not available for some certificates, if the certificate is pursued and completed as a stand-alone certificate (i.e., not completed concurrently with a degree program). See the "Details" tab for additional information.

In addition to University Requirements:

  • Complete individual plan requirements.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 18
Major GPA 2.0
Highest Mathematics Required MAT 114
Fieldwork Experience/Internship Optional

Student Learning Outcomes

Students will be able to:

1. Describe the event and meeting industry, including seminars, conventions, conferences, expositions, trade shows, and special events.

2. Conduct effective event and meeting management research, including needs assessment, site analysis, situation analysis, and feasibility studies.

3. Demonstrate professionalism in event management, covering the knowledge base, theory, methodologies and ethics.

4. Develop and demonstrate skills sets firsthand via an on-site, hands-on internship.

5. Identify criteria utilized in the selection of a site, organizing a budget, and the financial management for an event. 

6.  Demonstrate the process of planning, selecting, and scheduling activities, organize volunteers and staff, and promote an event.

7. Interpret and evaluate effective space planning solutions for a variety of interior spaces that will enhance the event.

8. Interpret and describe principles of both business and not-for-profit management to the special needs of event organizations.

Certificate Requirements
  • Take the following 18 units with a grade of "C" or better in each course and a minimum GPA of 2.0.

    Take the following (12 units):

    Select one of the following tracks:

    Coursework Track:Experiential Track:
    • 600 hours of documented work experience in Event Planning and take six units from the following list:
  • To complete this certificate you must be a declared Hotel and Restaurant Management Major.

  • This certificate may only be pursued and completed concurrently with a degree program. This certificate is not available as a stand-alone certificate.

  • Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.