The W. A. Franke College of Business2012-2013

Hotel and Restaurant Management

Hospitality Marketing and Sales, Undergraduate Certificate

This certificate, open only to Hotel and Restaurant Management majors, focuses on consumers, the product marketing cycle, sales strategies, and the unique challenges of selling “intangibles,” such as excitement or comfort.


What Can I Do with a Certificate in Hospitality Marketing and Sales?

Do you have the ability to win people over with your ideas? Do you feel as if you are a natural salesperson?  If you answered yes to the above questions, then this certificate might be the right fit for you. With this certificate, you will learn how to effectively market and sell your future hospitality company and the services they have to offer. You will also be able to understand how to meet the needs of your customers, what they look for in a hospitality service, and how to better your selling and marketing skills to customers in the hospitality industry. With the hospitality industry growing more profitable day after day, it is important to be able to have the skills to market and sell what will set your future hospitality company apart from the rest.

University Requirements

  • An undergraduate certificate may be earned as part of a bachelor's degree or as a stand-alone certificate.

    To receive an undergraduate certificate (at least 15 units) at Northern Arizona University, you must complete a planned group of courses from one or more subject matter areas with a cumulative grade point average of at least 2.0.


In addition to University Requirements:

  • Complete individual plan requirements.

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Highest Mathematics Required MAT 114
Additional Admission Requirements Required


Additional Admission Requirements
  • Admission requirements over and above admission to NAU are required.
  • We offer a more than a dozen non-degree certificates, some of which are open to all Northern Arizona University students.

    We guarantee your acceptance into any of our certificate plans that are open to all Northern Arizona University students if you have:

    • Major status in The W. A.  Franke College of Business
    • Or a 2.75 cumulative grade point average (GPA) with at least 30 units earned
    If you have a GPA of less than 2.75 but at least 2.5, we will admit you into a certificate plan on a space-available basis, based on the rank order of your GPA.

    For a list of certificates open to non-business majors, contact the Office of Academic Services in The W. A. Franke College of Business. If you are not a business major, but wish to complete a certificate through The W. A. Franke College of Business, you must apply to the Office of Academic Services. Please note that non-business majors are not allowed to take more than 27 units of business classes with the FCB.

    Also note that most upper-division business courses require admission to the Business Professional Program or a waiver of prerequisite. Please visit the FCB Office of Academic Services for more information. The FCB does not accept upper-division transfer credits from programs not accredited by the AACSB (such as the University of Phoenix or the Bachelor of Business Administration program at NAU).

    Finally, you should know that you must have at least 6 units of certificate coursework that are not used in your major, minor, or other certificates, and you must complete at least 6 units of certificate coursework at Northern Arizona University.

Certificate Requirements
  • Take the following 15 units:To complete this certificate you must be a declared Hotel and Restaurant Management Major.
  • Be aware that some courses may have prerequisites that you must also take. For prerequisite information click on the course or see your advisor.

Campus Availability

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