2017-2018

Hospitality Marketing and Sales, Undergraduate Certificate

Hotel and Restaurant Management

The W. A. Franke College of Business

This certificate, open only to Hotel and Restaurant Management majors, focuses on consumers, the product marketing cycle, sales strategies, and the unique challenges of selling “intangibles,” such as excitement or comfort.

  • To receive an undergraduate certificate (at least 15 units) at Northern Arizona University, you must complete a planned group of courses from one or more subject matter areas with a cumulative grade point average of at least 2.0.

    Please be aware that federal financial aid is not available for some certificates, if the certificate is pursued and completed as a stand-alone certificate (i.e., not completed concurrently with a degree program). See the "Details" tab for additional information.

In addition to University Requirements:

  • Complete individual plan requirements.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Highest Mathematics Required MAT 114
Additional Admission Requirements Required

Additional Admission Requirements

  • Individual program admission requirements over and above admission to NAU are required.

  • The W.A. Franke College of Business (FCB) offers more than a dozen undergraduate certificates, some of which are open to all Northern Arizona University students.

    For a list of certificates open to non-business majors, contact the Office of Academic Services in the FCB. 

    The FCB does not accept upper-division transfer credits from programs not accredited by the AACSB (such as the University of Phoenix or the Bachelor of Business Administration program at NAU).

    You must complete 6 units of certificate coursework that are not used in your major, minor, or other certificates, and you must complete at least 60% of certificate coursework at Northern Arizona University.

Certificate Requirements

  • Take the following 15 units:

    To complete this certificate you must be a declared Hotel and Restaurant Management Major.

  • This certificate may only be pursued and completed concurrently with a degree program. This certificate is not available as a stand-alone certificate.

  • Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.