We designed this degree for those students who want to be a part of building relationships between businesses and customers. Students will complete coursework related to understanding customer behaviors, research and analysis, communication and sales, and marketing strategy. Students may choose a concentration in sales, or service and non-profit marketing.
This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
More Information
How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you!
A marketing degree prepares you for a wide variety of positions. Marketing skills can be applied in all for profit and non-profit industries including financial services, healthcare, retailing, professional sports, governments and education. You will learn to:
1) understand various facets of consumer behavior
2) develop customer surveys
3) analyze customer behavior and purchase data
4) create marketing strategies for goods and services; for non-profit and for-profit organizations
To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.
The full policy can be viewed here.
In addition to University Requirements:
Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.
| Minimum Units for Completion | 120 |
| Highest Mathematics Required | MAT 121 |
| Additional Admission Requirements | Required |
| Additional Fees/Program Fees | Required |
| University Honors Program | Optional |
| AZ Transfer Students complete AGEC-B | Recommended |
| Progression Plan Link | View Progression Plan |
Purpose Statement
The mission of the FCB marketing program is to educate and develop students to be capable of meeting their individual potential, as well as meeting the needs of employers and society. Students of the marketing program will be able to contribute to organizations with knowledge of marketing tactics and strategy for non-profit and for-profit companies. In NAU’s marketing program, students will learn how to develop a marketing plan including:
Individual program admission requirements over and above admission to NAU are required.
Admission to Northern Arizona University qualifies you for admission into the preprofessional program in The W. A. Franke College of Business. You must meet the following requirements to enter our professional programs:
Business Core (46 units)
Major Courses (27 units)These courses represent the General Academic Requirements (GAR) for The W. A. Franke College of Business. Some of these courses also fulfill liberal studies requirements.
For information about the overlap between the GAR and liberal studies, consult an advisor in Room 222 of the college.
Additional coursework is required if, after you have met the previously described requirements, you have not yet completed a total of 120 units of credit.
You may take these remaining courses from any of the academic areas, using these courses to pursue your specific interests and goals. You may also use prerequisites or transfer credits as electives if they weren't used to meet major, minor, or liberal studies requirements.
We encourage you to consult with your advisor to select the courses that will be most advantageous to you.
You must have completed all of the coursework used to fulfill these requirements within the last 10 years.
Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.