Marketing, Undergraduate Certificate


The W. A. Franke College of Business

Marketing enables a business or individual to identify the needs of customers and ultimately provide and communicate the benefits of a product, service or idea for purchase or acceptance. Marketing skills may be applied in all types of organizations including non-profits.

  • To receive an undergraduate certificate (at least 15 units) at Northern Arizona University, you must complete a planned group of courses from one or more subject matter areas with a cumulative grade point average of at least 2.0.

    Please be aware that federal financial aid is not available for some certificates, if the certificate is pursued and completed as a stand-alone certificate (i.e., not completed concurrently with a degree program). See the "Details" tab for additional information.

  • Complete individual plan requirements.

Students may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Major GPA 2.0
Highest Mathematics Required MAT 119
Additional Admission Requirements Required

Purpose Statement

The purpose of the FCB marketing certificate is to provide non-marketing majors (both business and non-business students) an understanding of fundamental marketing concepts, including positioning, target market selection and branding strategies, as well as provide students exposure to marketing plan development and market research techniques that can be applied to business situations in sales, services or non-profit organizations.

Student Learning Outcomes

With this certificate students should be able to demonstrate an understanding of fundamental marketing concepts and apply that knowledge to business situations in sales, services or non-profit organizations. Students should be able to evaluate business situations (profit or non-profit) and offer useful marketing recommendations.

Additional Admission Requirements
  • Individual program admission requirements over and above admission to NAU are required.

    • The W. A. Franke College of Business (FCB) offers more than a dozen undergraduate certificates, some of which are open to all Northern Arizona University students.
    • For a list of certificates open to non-business majors, contact the Office of Academic Services in the FCB.
    • The FCB does not accept upper-division transfer credits from programs not accredited by the AACSB (such as the University of Phoenix or the Bachelor of Business Administration program at NAU).
    • You must complete 6 units of certificate coursework not used in your major, minor, or other certificates, and at least sixty percent of certificate coursework at Northern Arizona University.
Certificate Requirements
  • This certificate may only be pursued and completed concurrently with a degree program. This certificate is not available as a stand-alone certificate.

  • Be aware that some courses may have prerequisites that you must also successfully complete. For prerequisite information, click on the course or see your advisor.